Michael Baer
Fractional CMO & Senior Marketing Strategist
michael.baer@techcxo.com · linkedin.com/in/michaelbaer · michaelbaerconsulting.com
Strategic marketing leadership for companies at growth inflection points — turning marketing clarity into a durable growth driver.
I work with founders, CEOs, investors, and leadership teams that are not short on effort, but need more clarity, focus, and strategic discipline in how they market, sell, and grow. 35+ years of marketing leadership across Fortune 500s, mid-market companies, startups, and PE/VC-backed businesses.
What I Do
- Customer insight, ICP & segmentation
- Positioning, value proposition & messaging
- Go-to-market strategy
- Strategic assessments, sprints & workshops
- Fractional CMO leadership
- Advisory services
Who I Work With
Founder-led & early-stage
Turning what lives in the founder’s head into a foundation the whole team can use.
Growth-stage & investment-backed
Making marketing and demand investments more disciplined, accountable, and effective.
Healthcare, health tech & complex B2B
Translating complex expertise into clearer, more customer-focused stories and go-to-market.
THE STRATECUTION APPROACH
Strategy built to activate. No customer ever sees your strategy — they only see how it shows up.
01
Understand
Customer, market, category, competition, current story, and buying journey.
02
Clarify
Who you are for, the problem you solve, the value you create, why buyers believe you.
03
Build
Messaging frameworks, sales narrative, website direction, GTM and content priorities.
04
Activate
Leadership guidance, sales alignment, agency direction, and ongoing prioritization.
Selected Experience
GE HealthCare · Hospital for Special Surgery · Relevate Health · MJH Life Sciences · Aquestive Therapeutics · Haymarket Media · Ipsos · Meetings & Incentives Worldwide · Theralytics
Let’s talk through your growth challenge.
michael.baer@techcxo.com · calendly.com/michaeldbaer · linkedin.com/in/michaelbaer