The Positioning Power Audit
Is your positioning strong enough to support growth?
The pipeline is slow. Sales cycles stretch. Marketing is busy, but traction is thin.
The knee-jerk response is often more campaigns, more content, and more outbound. But when the strategy underneath is weak, more activity just creates motion without momentum.
This audit helps founders, CEOs, investors, and growth leaders score their commercial story across seven dimensions and find the gaps creating the most drag. It then shows where to start, so you can bring that story up to GTM speed.
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Thanks. It opens in a new tab, and you can save a copy from there. Set aside about 20 minutes to score each of the seven areas.
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A practical way to see where your story is strong, and where it is not
Why positioning drives growth
Positioning is much more than a tagline.
What a weak foundation costs
More time, more effort, and more money for less return.
The seven building blocks of strong positioning
The must-haves for a solid, compelling commercial story.
How to test your own positioning
Score yourself on 35 simple statements, then see what to fix first.
Target · Problem · “So that” value · Ownable difference · Belief · Proof · Activation readiness
Michael Baer
I’m a fractional CMO and senior marketing strategist. I help growth-stage B2B, healthcare, health tech, and tech-enabled companies turn scattered marketing and sales activity into a focused go-to-market growth engine.
I work with founders, CEOs, investors, and leadership teams to build the foundations that make growth activity more effective: positioning, messaging, ICP clarity, sales narrative, and GTM strategy.
Strategic marketing leadership for companies at growth inflection points.